Firstory DAI (Dynamic Ad Insertion) – FAQ
Everything you need to know about Pre-roll and Mid-roll ads
Ad Type
Description
Core Value
Marketing Objective
label
Value Positioning
Ad Type
Description
Core Value
Marketing Objective
Pre-roll
Played before the episode begin.
Creates wide exposure and builds brand awareness
Brand awareness
Mid-roll
Played mid-episode.
Complete message delivery to drive conversion
Conversion-driven
What is DAI?
DAI (Dynamic Ad Insertion) is a technology that allows ads to be inserted dynamically at the time of playback, based on listener context (time, location, device, etc.). It enables monetization of all episodes—old and new—without having to re-upload the audio.