Mid-roll Ads: A New Exposure Strategy

From attention to memory recall,
mid-roll ads will become the core stage for brand sound presence.

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What is Mid-roll Ads?

Definition

Typically inserted between 30% to 70% of the episode content,

mid-roll ads seamlessly integrate into the program.

Definition

Typically inserted between 30% to 70% of the episode content,

mid-roll ads seamlessly integrate into the program.

Definition

Typically inserted between 30% to 70% of the episode content,

mid-roll ads seamlessly integrate into the program.

Listener Attention

Listeners are in a highly focused state with longer average listening time,

leading to deeper engagement with the content.

Listener Attention

Listeners are in a highly focused state with longer average listening time,

leading to deeper engagement with the content.

Listener Attention

Listeners are in a highly focused state with longer average listening time,

leading to deeper engagement with the content.

Listen the demo

Value Positioning

Ad Type

Description

Core Value

Marketing Objective

Pre-roll

Played before the episode begin.

Creates wide exposure and builds brand awareness

Brand awareness

Mid-roll

Played mid-episode.

Complete message delivery to drive conversion

Conversion-driven

Get full sales kit

Mid-roll Ads: A New Exposure Strategy

From attention to memory recall,mid-roll ads will become the core stage for brand sound presence.

What is Mid-roll Ads?

Definition

Definition

Definition

Listener Attention

Listener Attention

Listener Attention

Value Positioning

Ad Type

Description

Core Value

Marketing Objective

Get full sales kit

From attention to memory recall,
mid-roll ads will become the core stage for brand sound presence.