Monthly Subscriptions of Ten Thousand Just to Hear the Podcast Queen Speak—Sex & Letters

Category: Showcase

I create content, and to be blunt, my goal is to make money ... Beyond that, it's to help more people understand sexuality, to pull back the veil of mystery rather than just curious experiences, and to reduce sexual secrets, crimes, and violence.

Discussing sexual matters, occasionally opening up with a literary analytical tone—this is Sex & Letters' Podcast show. Azhi is the founder of the bookstore. She has been interviewed on different shows to discuss her goals, without hiding that the first thing she says is: Yes, of course it's to make money!

She started running the show in September 2020. The first episode was solid erotic literature and art, discussing the character desires in the film "Raise the Red Lantern", analyzing women's primitive desires in patriarchal society. The content is serious and even rigorous, a knowledge-packed literary show—how does that relate to making money? To answer this question, perhaps we should start with Azhi's background.

Azhi shared in a Q&A show, "I studied literature, and besides making money, doing a show is hoping to apply what I've learned." "I'm very clear that learning linked to money will motivate me more!" Podcasts are like her voice notebook, taking out books she's read, issues she's thought through, works she's watched, and even personal sexual experiences to analyze.

Listeners of Sex & Letters are called "book boys". The entire show's atmosphere is just like its name "Sex & Letters"—a school of sound weaving sexuality toward literature. Listen carefully to her show, and Azhi is exactly the spicy teacher of this school, with distinct personal characteristics and clearly cutting into each point, leaving no room for ambiguous debate. And the more people listen and discuss sexuality, the more opportunities there are to pull back the veil of mystery and reduce secrets.

Distinct personal characteristics and very precise topic angles allowed Azhi to achieve modest results when she launched one-time sponsorship in 2020, attracting a small group of her own sex book boys. Then, in July 2021, with the launch of monthly subscription sponsorship features, Sex & Letters also announced exclusive plans in the episode "**⚠️New IG, subscription system, offer money to Azhi!**": book boy, companion book boy, premium companion book boy, with amounts all related to sexuality such as 69, etc. Currently, the show consistently earns tens of thousands of NT$ per month.

What's interesting is that in the exclusive sponsorship description, Azhi bluntly states, "I don't guarantee exclusive content. Sponsorship is just offering money to support this show." Yet running a sexuality content show, the core key ultimately comes back to the emotional interaction. The unique interaction between Azhi and her listeners creates Sex & Letters' one-of-a-kind community. Openly chatting about sex and knowledge, discussing works with the tone of everyday conversation about sex, provides initial explorers with direction. The back-and-forth establishes Azhi's queen role discourse power.

From a meta perspective, Azhi's Sex & Letters has several key points in approach and operation:

1. Distinct personal characteristics and style: Show content started with erotic literature, supplemented by Azhi's clear and straightforward tone. Listening to the show is like taking a literature course, but the content is definitely more climactic than Chinese classes at school.

2. Pricing strategy aligns with the theme: Created for audiences exploring sex and desire, different plan subscription amounts are homophonic with sex-related positions (knowledge) such as 1069, 17698, etc.

3. Audio content coordinated with other platforms: When connecting with hardcore fan listener groups, additional more intimate groups and channels are created, allowing content not just to be transmitted one-way but also to weave the possibility of mutual creation.