Apple Podcasts video is here. Upload once and Firstory delivers your video episodes to Apple Podcasts — the same recording, a whole new audience that only watches.
Subscribers who never miss an episode. They chose to follow you — the algorithm didn't push you on them. Completion rates run higher, and trust builds faster.
Reach is huge, but viewers are just browsing — one swipe and they're gone.
Hosting platforms overseas still charge by storage, and almost nobody in the Chinese-language market is doing this yet. Once people realize it costs money elsewhere, this window closes.
Viewers on YouTube, TikTok, and IG barely overlap with your audio listeners. Video brings in a whole new group — pure addition, not your existing listeners tuning in twice.
The effort behind the recording stays the same — you just get an extra growth curve on top of it. Facial expressions and body language deepen the emotional weight of an interview, so viewers remember the host more vividly than they would from audio alone.
YouTube subscribers click in because the algorithm surfaced you. Podcast subscribers open the app because they came looking for you. Those two kinds of loyalty aren't the same.
Other platforms charge by storage or length. Firstory doesn't charge extra for uploads within your plan — currently an early-access feature on the Enterprise plan, with more plans opening up over time.
Cut your video into Shorts and Reels to drive traffic back to the full episode — social sharing works better with video than audio.
Commuting, working out, driving, doing dishes — in these hands-busy moments, people open a podcast app, not YouTube.
60 days after adding Apple Podcasts video, plays per episode went from 8,392 to 20,157 — a 2.4x jump — while YouTube views held flat. Every new play came from a completely new audience.
You can't upload video from Apple's dashboard yet — Firstory handles it for you.
Firstory converts your file to the HLS format Apple Podcasts requires — no re-editing needed.
Your video episode is published to Apple Podcasts, ready for subscribers to watch.
Other platforms charge extra by storage or length — Firstory doesn't, within your plan (currently early access on Enterprise, opening up to more plans over time).
Your dashboard splits listeners from viewers — the exact cut advertisers want to see. Most hosts won't break it out.
Upload your existing file and we convert it to Apple's required HLS format — no re-editing, no extra tools.
Customer support in the APAC time zone — no waiting until the next day for a reply.
I run a podcast and post the video version on YouTube. 99% match — You already run two channels. Apple Video is the third.
I make YouTube videos but haven't shipped to a podcast platform yet. 88% match — Apple subscribers don't overlap with your YT viewers.
I make audio-only podcasts and haven't filmed anything yet. 95% match — Same recording, add one video — you pick up a separate audience.
"Your fans already have the app open, waiting for the next episode." Podcast subscribers don't need the algorithm to find you. They're the people who keep the app open, waiting for your update. That audience doesn't chase novelty — they stay with a show for years.