Podcast Dynamic Ad Insertion on Firstory
Get your brand on Apple, Spotify, KKBOX and other major platforms — over 10,000 shows available.
Trusted by Leading Brands
Click a logo to hear an ad sample
More Powerful Than You Think: The Three Advantages of Podcast DAI
Wide Reach: Access More Potential Audiences
Podcasting is one of the fastest-growing media. DAI lets your brand amplify across hundreds of shows.
High Spending Power: Listeners with Strong Purchasing Power
Podcast listeners are primarily white-collar professionals and highly educated — high-value consumers with brand-switching power.
High Attention: Audio Ads Blend Naturally
Podcast listeners tune in during commutes and exercise, absorbing ad messages with higher brand recall.
Only Know Sponsorship? You're Missing a Better Option — Podcast DAI
Based on real data, podcast DAI outperforms traditional host-read sponsorships.
| Dynamic Ad Insertion | Host-Read Sponsorship | |
|---|---|---|
| Guaranteed Impressions | ||
| Audience Targeting | ||
| Detailed Reporting | ||
| Campaign Flexibility | ||
| Scale Across Shows | ||
| Cost Efficiency |
The Numbers Speak: What Podcast Ads Actually Deliver
Real data from Firstory and third-party research on how audio advertising lands with listeners.
Listener Attention Score
Podcast listeners score 49.1 on attention — far above online video (37.1) and display ads (22.4)
Higher Average Order Value
Brands advertising on podcasts see average order value 26% higher than other media channels
Dynamic Ad Market Growth
Firstory's dynamic ad transaction volume grows more than 70% year over year
Ad Completion Rate
Share of listeners who hear podcast ads in full — ahead of streaming video (56%) and social (51%)
Why Choose Firstory Ads?
Choose Your Ad Placement
Pre-roll for maximum exposure, mid-roll for higher conversion.
Ad Placement
Select where to insert your ad
Episode Timeline
0:00 – 0:30
0:30 – 3:00
15:00 – 15:30
15:30 – 32:00
32:00 – 34:12
Ads Up to 60 Seconds
Plus a pinned companion banner to fully deliver your message.
Ad Duration
廣告長度
Companion Banner
Most Comprehensive Reports
Target audience age, gender, and region at a glance.
Campaign Report
Summer Brand Campaign · Feb 1–28
Impressions
125K
Clicks
4.0K
CTR
3.2%
Completion
78%
Weekly Impressions
Age Groups
Gender
Agency Partners
Journey S Media
KKBOX
月城南廣告
UCG
播客煮
Cacafly
Media Drive
FMTaiwan