Success Cases
Brand awareness, performance marketing — podcast ads deliver results beyond expectations.
Brand Awareness — Google Trend Search Volume Increased
📈Brand Search Volume During Campaign +10%
Significant increase in brand keyword search volume during the ad campaign (Case: 綠綠好日).
Google Trends
Brand keyword search volume
+10% during campaign
Jan← Campaign →Mar
During campaign
Baseline
Performance Marketing — Average Order Value and Engagement Lead Other Channels
Results from performance-focused ad campaigns
26%
Average Order Value Leads Other Channels
Podcast ad-driven customers spend 26% more per order than other media channels (Firstory 2025 Annual Trends Report).
Top 2
Activity Per Session: Second Only to Search Ads
Podcast ads rank second among all channels for activity per session (Firstory DAI Sales Deck, public version).
Top 2
Engagement (On-Site Interaction Rate): Second Only to MDJ Financial Media
Post-click engagement ranks among the top of all media channels (Firstory DAI Sales Deck, public version).
76%
Average Completion Rate
Average completion rate based on an analysis of more than 100,000 podcast ad episodes (Bumper).