Success Cases
Brand awareness, performance marketing — podcast ads deliver results beyond expectations.
Brand Awareness — Google Trend Search Volume Increased
📈Brand Search Volume During Campaign +10%
Significant increase in brand keyword search volume during the advertising period.
Google Trends
Brand keyword search volume
+10% during campaign
Jan← Campaign →Mar
During campaign
Baseline
Performance Marketing — Average Order Value and Engagement Lead Other Channels
Results from performance-focused ad campaigns
26%
Average Order Value Leads Other Channels
Podcast ad-driven customers spend 26% more per order than other media channels.
Top 2
Activity Per Work Session: Second Only to Search Ads
Podcast ads drive the second-highest activity per work session among all channels.
Top 2
Engagement Rate: Second Only to Financial Media
Post-click engagement rate ranks among the highest across all media channels.